BryksBuilt vs Trainerize (2026): prices, client caps, payments and who should pick which

BryksBuilt and Trainerize both let a personal trainer deliver programs, check ins, nutrition and messaging to clients through an app. The difference is what surrounds that core: Trainerize sits inside the ABC Fitness ecosystem and charges by roster size, while BryksBuilt bundles an AI assistant, a client marketplace and payments through your own Stripe into flat plans that start at $22.99 USD a month for 25 clients, with white label as a one time add on ($99.99 USD or $150 CAD) instead of a tier climb.

If you are reading this, you probably already have a reason to be looking, and we are not going to spend a page piling on a product a lot of coaches have built real businesses with. We are going to put the two side by side, with every Trainerize number read from their own pricing page today, and finish with who should pick which.

What does each one cost?

	BryksBuilt	Trainerize
Free plan	Trainer Free: 5 clients, forever	Basic: 1 coaching client
Smallest paid plan	Starter, $22.99 USD a month, 25 clients	Grow, $10 a month, 2 clients
A working roster	Growth, $44.99 a month, 50 clients	Pro, $25 a month at 5 clients rising to $135 at 50 and $250 at 200
Big studio	Unlimited, $99.99 a month, no cap	Studio Plus, $275 a month, 500 to 1,000+ clients
Annual billing	$199.99 to $999.99 a year (up to 29 percent off in USD)	10 percent off
White label	One time add on, $99.99 USD or $150 CAD	$169 one time fee on Pro; included on Studio Plus and Enterprise
Client payments	Every plan, 2 percent platform fee, straight to your own Stripe	Fee not shown on the pricing page
AI assistant	Bryksy, included on every paid plan	Not listed on the pricing page
Marketplace leads	Every plan, free plan included	Not listed on the pricing page
Prices also in	CAD	USD

The shape of the two price lists is the real story. Trainerize prices by how many clients you have, so the bill grows as you do, and the Pro 5 plan's "$25 a month" is the price for five clients, not the price you will pay at thirty. At thirty it is $79, and at fifty it is $135. BryksBuilt prices in flat bands: $22.99 covers you to 25 clients whether you have 6 or 25, and the next band does not start until 26.

Where the two meet: a coach with exactly one client is free on both. From there the free plans diverge, since Trainerize's Grow is $10 a month at 2 clients and Pro 5 is $25 at 5, while BryksBuilt stays free to 5. Where Trainerize can be cheaper is the top end, where a very large studio negotiates Enterprise pricing we do not publish a match for.

What do they have in common?

More than either marketing site admits. Both have a program builder with an exercise library and video demos, client check ins, progress tracking with photos and weight, in app messaging, meal planning, a mobile app for the client and a web portal for the coach, and a client facing calendar. If your shortlist is "which one lets me deliver a program and see whether the client did it," both do, and you should decide on the surrounding stuff.

What does BryksBuilt do that Trainerize does not?

A marketplace that brings you clients. BryksBuilt is also a consumer fitness app, free on the App Store and Google Play, where people already training browse coaches and book them. Every coach, free plan included, gets a profile there. Trainerize is coaching software; the client has to come from somewhere else.

Bryksy, an AI assistant that drafts and you approve. On every paid plan, Bryksy reads your roster, points at the client who is slipping with the evidence, and drafts programs, meal plans and check in forms that you approve in one click. It never messages a client and never saves anything without you.

Payments that land in your own Stripe, on the free plan. Charge, invoice, subscribe, refund. A 2 percent platform fee and nothing else from us. See the payments page for the whole story.

White label for a lower one time fee. Your colour, your logo, on iPhone your app icon, across the client's app and your portal, with an automatic revert the day a client leaves. $99.99 USD or $150 CAD once, against Trainerize's $169 one time fee on Pro.

Your own Pro app. Every paid trainer plan includes the full Pro version of the consumer app for the coach's own training. You do not pay twice to use the thing you sell.

What does Trainerize do that BryksBuilt does not?

The ABC Fitness ecosystem. Trainerize belongs to ABC Fitness, which also sells club management software. If your gym runs on it, or you want a platform with that kind of corporate backing and integration surface, that is a real advantage we do not have.

Years of integrations. Trainerize has been around long enough to plug into a long list of wearables, nutrition apps and scheduling tools. BryksBuilt's integrations list is shorter and we say so on the features page.

Very large rosters with add on analytics. Studio Plus is priced for 500 to 1,000+ clients, and the FitMetrics add on prices per client. We serve studios, but a 1,000 client operation with an analytics budget is not who we built the first version for.

A separately submitted branded app. Their $169 fee buys a standalone branded app. Ours repaints the one app for your clients and never leaves the store under our name. If your business plan needs your own listing, theirs is the shape you want.

How do check ins compare?

This is where coaches actually live, so it deserves its own answer. On BryksBuilt a check in is a form you build once, on the cadence you choose, that lands on the client's phone with photos, weight and video, and every submission updates the client's trend line on your portal in real time. Reviewing one is a keyboard job on the portal or a thumb job in the app between sessions. Bryksy watches the same trends and tells you who to look at first.

Trainerize has a mature check in system too, and we are not going to invent a weakness in it. The difference is Bryksy sitting on top of yours.

What about nutrition?

BryksBuilt ships with meal plans, 522 curated recipes, grocery lists that build themselves from a plan, and barcode, photo and voice food logging inside the same app your client trains in. Nothing is an add on. Trainerize offers nutrition features as part of its plans; the level of nutrition coaching you get at each price is on their pricing page, and we would rather you read it there than trust our summary of a competitor's tiers.

Who should pick Trainerize?

Pick Trainerize if your gym or studio already runs on ABC Fitness software, if you depend on a specific integration they have and we do not, if you need a standalone branded app under your own App Store listing, or if you run a roster in the many hundreds with a per client analytics budget. Those are good reasons and you will be well served.

Who should pick BryksBuilt?

Pick BryksBuilt if you are an independent coach or a small team who wants flat pricing that does not creep with every client, white label for a lower one time fee, payments into your own Stripe from day one, an AI assistant that drafts your busywork, and a marketplace that sends you the next client instead of only managing the ones you found yourself. Start on the free plan with 5 clients and move up when the roster makes you.

The one paragraph version

Trainerize is the established coaching platform with the corporate ecosystem and the longer integration list. BryksBuilt is the newer platform that bundles most of what Trainerize charges extra for or does not do, at a flat price, with a consumer app on the other end that brings you clients. Read both pricing pages, count your clients, and the answer is usually obvious.