BryksBuilt vs Everfit (2026): flat plans against a base price plus add ons

Everfit and BryksBuilt both start free at 5 clients and both give a coach programs, check ins, messaging and a client app. From there they diverge: Everfit scales a base price with your roster and sells payments, meal plans and automation as monthly add ons, while BryksBuilt bundles payments, nutrition and an AI assistant into flat bands that start at $22.99 USD a month for 25 clients, with white label as a one time add on.

Everfit is a serious platform with a real free tier, and its add on model is a fair way to pay for only what you use. This page puts the two side by side, with every Everfit number read from their own pricing page today, and finishes with who should pick which.

What does each cost, really?

Everfit's price has two parts: the base plan, which scales with client count, and the add ons. The base plan prices on its page are the bottom and top of each range, so the exact price at 25 or 50 clients has to be read from their configurator on the day you look. What the page does show is enough to see the shape.

	BryksBuilt	Everfit
Free plan	5 clients, forever, payments and marketplace included	Starter, 5 clients, forever
Base price, small roster	Starter, $22.99 a month for 25 clients	Pro, from $19 a month ($16 annually) for 5 clients
Base price, larger roster	Growth $44.99 for 50; Scale $69.99 for 75; Unlimited $99.99	Pro scales to $255 a month for 250; Studio from $105 ($88 annually) for 50 to $430 for 500
Annual saving	Up to 29 percent in USD	16 percent
Client payments	Included on every plan, 2 percent platform fee to your own Stripe	Payments and Packages add on, from $9 a month ($8 annually)
Meal plans and recipes	Included on every plan	Meal Plans and Recipe Books add on, $39 a month ($33 annually)
Automation	Bryksy drafts and you approve, on paid plans	Autoflow add on, from $29 a month ($24 annually) for the first 30 clients
On demand video	Not a product	On Demand Collections add on from $25 a month, included on Studio
White label	One time add on, $99.99 USD or $150 CAD	Pro and Studio, price not shown

A worked example makes the shape concrete. A coach at the small end of Pro who wants payments and meal plans pays Everfit's base price plus $48 a month in add ons before any automation, and the base price itself rises as clients join. The same coach on BryksBuilt pays $22.99 flat to 25 clients with payments and meal plans in the box, then $44.99 to 50.

Where Everfit's model is genuinely better: a coach who wants only the base tool and nothing else. Their Pro entry price is low and if you never turn on an add on, you never pay for one.

What do they have in common?

A real free tier at 5 clients, a program builder with video, check ins, progress tracking, messaging, a client app on both phones, a coach portal on the web, and a path to a branded client experience. Both take payments through Stripe once the feature is on.

What does BryksBuilt do that Everfit does not?

A marketplace. BryksBuilt is also a free consumer fitness app. The people training in it browse coaches and book them, and every coach gets a profile there, free plan included. Everfit is coaching software; the client has to come from your own marketing.

Bryksy. An AI assistant on every paid plan that reads your roster, flags the client who is slipping with the evidence, and drafts programs, meal plans and check in forms you approve in one click. It is the closest thing we have to Autoflow, and it is the opposite philosophy: it drafts, you decide, nothing runs without you.

Nutrition in the box. Meal plans, 522 curated recipes, grocery lists that build themselves, and barcode, photo and voice food logging in the client's app, on every plan. On Everfit that is a $39 a month add on.

Payments on the free plan. Charge, invoice, subscribe. 2 percent to your own Stripe. On Everfit it is a $9 a month add on.

Your own Pro app. Every paid trainer plan includes the full Pro version of the consumer app for the coach's own training.

What does Everfit do that BryksBuilt does not?

Autoflow. Automated client journeys: a sequence that fires messages, tasks and content on a schedule without you touching it. BryksBuilt does not run unattended automations on purpose (Bryksy proposes, you approve), so if your business is built on automated onboarding sequences, Everfit is the tool for that and this is the honest place to say so.

On demand collections. Selling a library of workout videos as a product is a real feature in Everfit and included on Studio. We do not have a video library product.

Buy only what you use. If you want a bare program delivery tool at the lowest possible base price and nothing else, Everfit's Pro entry is priced for exactly that.

A longer track record. Everfit has more years of integrations and edge cases behind it. BryksBuilt has been live since June 2026.

How do check ins and nutrition compare in practice?

On BryksBuilt a check in form is built once on your cadence, lands on the client's phone with photos, weight and video, and updates the client's trend line on your portal the moment it is submitted. A meal plan turns into a grocery list without the client typing anything, and what they eat is logged by barcode, photo or voice in the same app they train in. Everfit's check ins are solid, and its nutrition is a paid module that its page prices at $39 a month; what that module includes is best read on their page rather than summarised by a competitor.

Who should pick Everfit?

Pick Everfit if automated client journeys are the centre of your business, if you sell an on demand video library, if you want the cheapest possible base price and will never turn on an add on, or if you rely on an integration only they have. Those are strong reasons.

Who should pick BryksBuilt?

Pick BryksBuilt if you want payments and nutrition included instead of added, a flat price that does not creep with each client or each feature, an AI assistant from the first paid tier, white label for a single fee, and a marketplace that brings you the next client. Start free at 5 and let the roster decide.

The one paragraph version

Everfit is a base price plus add ons, which is cheap if you want little and adds up if you want everything. BryksBuilt is flat bands with everything in, which costs more than a bare base plan and less than a loaded one, and comes with a consumer app on the other end that sends you clients. Add up what you would actually turn on, then decide.